Program Image Business Administration: Consumer Marketing track

Business Administration: Consumer Marketing track

Master

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In the Consumer Marketing track of the Master's Business Administration, you gain an in-depth understanding of consumer characteristics, behaviours and motivations as inputs for effective marketing strateg
Marketing is responsible for strategically guiding businesses towards the creation and capture of superior customer value. Sound marketing thus requires a detailed understanding of consumers and the broader context of their lives: who are they, what do they do, and (perhaps most importantly) what drives their behaviour and decisions?

Studying Consumer Marketing helps you explore how consumer understanding can be translated into marketing strategies that truly create customer value. In that sense, our approach to marketing focuses more strongly on strategy and analysis rather than execution and implementation as such.

Language

English

Title

Master of Science

Duration

1 year

ECTS credits

Information not available

Accreditation

NVAO

Numerus Fixus

Tuition fee 2024/2025

€ 2,530


Admission

Application requirements

Information not available

Language requirements

6.5
IELTS overall band
6
IELTS listening
6
IELTS reading
6
IELTS writing
6
IELTS speaking
580
TOEFL paper based
237
TOEFL computer based
92
TOEFL internet based

Check when you can start and what you have to pay!

Tuition fees  
€ 2,530
Information not available
Information not available
Start date App. deadline EU/EEA App. deadline Non-EU/EEA
1 Sep '24 1 May '25 -

Scholarships

You can check if you're eligible for scholarships that apply to this course.

Contact

University of Amsterdam

Main address
Gebouw E, Roetersstraat 11
1018 WB Amsterdam
020-525 1401

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