Program Image Business Administration: Digital Marketing track

Business Administration: Digital Marketing track

Master

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The Marketing track of the Master's in Business Administration will provide you with the insights needed to identify marketing opportunities and develop effective implementation strategies.
Marketing is an exciting aspect of today's business world, whose ever-changing environment and new technologies are changing the way we think about and implement marketing decisions.

Marketing goes far beyond “selling” because (in the words of Harvard Business School's emeritus professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the entire business process - consisting of a tightly integrated effort - to discover, create, arouse, and satisfy customer needs." As a result, marketing is a cross functional function that is involved in innovation and value creation through developing and exploiting product and service offerings.

All over the world marketing activities touch and influence people's lives, as individuals and businesses attempt to sell, buy or exchange goods and services. On the long run companies will only survive if they create value for their customers. This creates enormous challenges and opportunities for marketeers.

Language

English

Title

Master of Science

Duration

1 year

ECTS credits

Information not available

Accreditation

NVAO

Numerus Fixus

Tuition fee 2024/2025

€ 2,530


Admission

Application requirements

Information not available

Language requirements

B2
Cambridge Certificate in Advanced English
B2
Cambridge Certificate of Proficiency in English
6.5
IELTS overall band
6
IELTS listening
6
IELTS reading
6
IELTS writing
6
IELTS speaking
580
TOEFL paper based
237
TOEFL computer based
92
TOEFL internet based

Check when you can start and what you have to pay!

Tuition fees  
€ 2,530
Information not available
Information not available
Start date App. deadline EU/EEA App. deadline Non-EU/EEA
1 Sep '24 1 May '24 -

Scholarships

You can check if you're eligible for scholarships that apply to this course.

Contact

University of Amsterdam

Main address
Gebouw E, Roetersstraat 11
1018 WB Amsterdam
020-525 1401

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