Program Image Marketing for a Better Future

Marketing for a Better Future

Short or summer course

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“Markets, marketing, and marketing systems are what marketers and stakeholders make of them (Schultz, 2007: 224).” This module extends from a micro to a macro perspective to explore the relationship between marketing and society and the impact of markets and marketing practices in our current world. It encompasses elements of:

- Business & consumer rights

- Responsibilities & resistance

- Sustainability

- Social marketing

- Critical marketing

- Consumer society






5 days

ECTS credits


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Numerus Fixus

Tuition fee

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Application requirements

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Tuition fees  
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Start date App. deadline EU/EEA App. deadline Non-EU/EEA
22 Jul '24 22 Jun '24 22 Jun '24


Maastricht University

Main address
Minderbroedersberg 4 tot 6
6211 LK Maastricht
043 - 3882222

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