Program Image Media Campaigns for Social Change - Online

Media Campaigns for Social Change - Online

Short or summer course

RNTC Media Training Centre mapmarker icon Haarlem Other
Institution Logo RNTC Media Training Centre

Commercial media campaigns are used to build brand awareness and drive consumer behaviour. However, by using the same tool kit, media campaigns can also be an effective conduit for social change. Campaigns that spark a conversation about our current culture, when crafted correctly are a powerful tool for heightening awareness, shifting mindsets and changing behaviour. Something as simple as a hashtag like #MeToo can change lives, transform industries, policies and legislation –it can change the world.

The Media Campaigns for Development and Social Change Course aims to train media professionals within NGOs in making a meaningful impact on their communities and society as a whole. Our media campaigns for development and social change course allows you to explore the ingredients of successful campaigns and gives you the practical tools to create one of your own. Working with seasoned professionals in the field, you’ll learn how to:

  • Develop a campaign plan for your own context
  • Target your information and message to the right audience
  • Use digital and social media tools
  • Utilise offline interventions and engagement strategies
  • Create campaigns that have a measurable impact on society
  • In addition to this, you will receive individual feedback and coaching as you design your own campaign for real social impact






5 days

ECTS credits

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Numerus Fixus

Tuition fee

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Application requirements

  • You are an experienced media or communications professional, who has worked with an NGO for a minimum of 3 years
  • You can provide the original proof (or a properly certified copy) of your most recent educational qualification in secondary or higher education
  • You must be fluent in English, written and spoken, as this is language we use in our course

Check when you can start and what you have to pay!

Tuition fees  
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Start date App. deadline EU/EEA App. deadline Non-EU/EEA
6 Nov '23 20 Oct '23 20 Oct '23


You can check if you're eligible for scholarships that apply to this course.

MENA Scholarship Programme (MSP)

The MENA Scholarship Programme (MSP) offers scholarships to professionals for short courses in the Netherlands.

StuNed Scholarship Programme

StuNed Scholarships for master studies, short courses and customised training programmes are available for Indonesian professionals with at least 2 years' work experience in a development-related organisation.

Orange Knowledge Programma (OKP)

The Orange Knowledge Programme aims to contribute to a society's sustainable and inclusive development. Its scholarships are open to mid-career professionals in specific countries.


RNTC Media Training Centre

Main address
Koepel 1C
2031WL Haarlem

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