Media Campaigns for Social Change - Online

Commercial media campaigns are used to build brand awareness and drive consumer behaviour. However, by using the same tool kit, media campaigns can also be an effective conduit for social change. Campaigns that spark a conversation about our current culture, when crafted correctly are a powerful tool for heightening awareness, shifting mindsets and changing behaviour. Something as simple as a hashtag like #MeToo can change lives, transform industries, policies and legislation –it can change the world.

The Media Campaigns for Development and Social Change Course aims to train media professionals within NGOs in making a meaningful impact on their communities and society as a whole. Our media campaigns for development and social change course allows you to explore the ingredients of successful campaigns and gives you the practical tools to create one of your own. Working with seasoned professionals in the field, you’ll learn how to:

• Develop a campaign plan for your own context
• Target your information and message to the right audience
• Use digital and social media tools
• Utilise offline interventions and engagement strategies
• Create campaigns that have a measurable impact on society
• In addition to this, you will receive individual feedback and coaching as you design your own campaign for real social impact