Program Image Arts, Policy and Cultural Entrepreneurship

Arts, Policy and Cultural Entrepreneurship


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Art is inherently public. In this programme, you will study and reflect upon how public arts policy, arts management, arts marketing and education affect the realisation of artistic values in society.

Traditionally, the arts have been regarded as a means for representing individual and collective identities, and for the reflection on, and critical assessment of, society. Increasingly, however, the arts are regarded as entertainment (e.g. based on notions such as the 'experience economy'), or as a means for the creative development of local economies ('creative and culture industries' and 'creative class'), or as a form of social engineering.

The Arts, Policy and Cultural Entrepreneurship track focuses on the organizing of art and the public role of art in today's societies. Using methods from critical sociology, public policy studies, management studies, and cognitive perspectives on the arts you will learn to critically reflect upon the values that influence local and global art practices. On the basis of theory and empirical work, you will learn to analyze, criticize, and reflect upon the existing practices for art's sustenance, organization, and dissemination. You will learn to devise strategies on how the arts should be managed, marketed, and addressed by public policy agents in order to strengthen their role in society.




Master of Arts


1 year

ECTS credits



Numerus Fixus

Tuition fee 2024/2025

€ 2,530

€ 18,700

€ 15,900


Application requirements

Students with a Bachelor's degree in Arts, Culture and Media are directly admissible to this Master's track. University of Groningen students with a BA in: - American Studies - Communication & Information Sciences - Dutch Languages and Cultures - English Language and Culture - European Languages and Cultures - History - Media Studies - Minorities & Multilingualism with a Faculty Minor (30 ECTS) in Arts & Culture, Arts, Policy and Cultural Entrepreneurship track, are also admissible to t

Additional requirements English: A VWO diploma or a subject certificate for VWO English (mark 6 or higher), minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Cambridge C1 Advanced or C2 Proficiency with a minimum score of 180.

Check when you can start and what you have to pay!

Tuition fees  
€ 2,530
€ 18,700
€ 15,900
Start date App. deadline EU/EEA App. deadline Non-EU/EEA
1 Sep '24 15 Aug '24 1 May '24
1 Sep '25 15 Aug '25 1 May '25
1 Sep '26 15 Aug '26 1 May '26


You can check if you're eligible for scholarships that apply to this course.

StuNed Scholarship Programme

StuNed Scholarships for master studies, short courses and customised training programmes are available for Indonesian professionals with at least 2 years' work experience in a development-related organisation.


University of Groningen

Main address
Oude Boteringestraat 44
9712 GL Groningen
050 363 9011

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