Bachelor of Business Administration

Bachelor of Business Administration – Career-Focused Learning

Wittenborg’s Bachelor of Business Administration (BBA) offers four flexible pathways—International Business Administration (IBA), Marketing, Communication & Information (MCI), Hospitality Business Administration (HBA), and Entrepreneurial Business Administration (EBA)—each with specialised graduation options. The programme begins with a broad foundation in business, management, and global perspectives, followed by pathway-specific modules and practical project weeks.

In Year 2, students choose a specialisation aligned with their career goals and develop applied research skills. Year 3 focuses on strategic business topics and culminates in a graduation assignment—such as a dissertation, business plan, or consultancy project—often linked to real-world work experience.

Graduates are prepared for careers in international business, marketing, hospitality, entrepreneurship, and consultancy. The programme’s practical structure and industry exposure help students build professional networks and explore roles in multinational companies, start-ups, NGOs, and public organisations.