Bachelor of Business Administration (IBA) in Economics and Management

The Bachelors of Business Administration (BBA) with the pathway in Economics & Management is the broadest of the selection of IBA (International Business Administration) specialisations, enabling students to understand management from an international and organisational, economy-based perspective.

Knowledge of how the economy works has become essential to businesses around the world. The idea that the way companies and organisations, consumers and governments make decisions that will affect the operation, performance and eventual success of a firm has been embedded within business administration, which makes the programme Economics & Management the broadest business degree offered by Wittenborg. Economics concerns the conduct of business within the local, social and political environment, looking at the conduct of business, government policy-making, laws and restrictions and the enormous changes taking place within Europe, America, Asia, Africa and the rest of the world.