Bachelor of Business Administration in Entrepreneurship & Digital Marketing

Students who choose the Entrepreneurial Business Administration pathway of the BBA degree, and the specialisation in Entrepreneurship & Digital Marketing are often interested in starting their own companies at the end of their studies, especially in the field of digitalisation, marketing & sales. It is a challenging programme and fully packed with business and entrepreneurship projects.

The specialisation modules have a focus on Digital Marketing and include subjects such as 'Marketing Technologies & Automation', 'Digital Consumer Behaviour'. In the Final Year students complete the core of their entrepreneurial bachelor with strategic subjects: 'Digital Marketing Strategy' & 'Social Media Marketing'.

Digital Marketing specialisation students in the EBA will complete their work experience, business start-ups and graduation assignment in the world of entrepreneurial digital marketing!

The EBA pathway enables future entrepreneurs to more readily adapt to the changing environment, through the use of their learned skills, competencies and knowledge, thus also maximising the avoidance of company failure. In cases where companies do fail, trained entrepreneurs will be more capable of ensuring continuation than those who are not specifically educated in the field of entrepreneurship.