Program Image Bachelor of Business Administration (MCI) in Business Analytics

Bachelor of Business Administration (MCI) in Business Analytics


Wittenborg University of Applied Sciences mapmarker icon Apeldoorn University of applied sciences
Institution Logo Wittenborg University of Applied Sciences

Students who choose the Marketing Communication & Information pathway of the BBA degree, and the specialisation in Business Analytics are often interested in the technology and information strategies, especially in the field of digitalisation, marketing & sales, that supports companies and organisations. It is a challenging programme and fully packed with business, marketing and information data projects.

All Bachelor of Business Administration students complete a series of broad marketing and information management modules, alongside modules in finance and organisation management. Those students who choose the pathway MCI with the specialisation in Business Analytics are introduced to the aspects of technology and data analysis that will affect the success of marketing and information strategies of the company or organisation.

Marketing Communication & Information (MCI) comprises a combination of business marketing strategies, branding and the way that businesses and organisations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organisation communicates its messages, both internally and externally.




Bachelor of Business Administration


4 years

ECTS credits



Numerus Fixus

Tuition fee 2024/2025

€ 9,800


Application requirements

An intake interview will be taken by the WUAS Admissions Team

IELTS certificate with overall score of 6.0 or equivalent

HAVO diploma or equivalent


Language requirements

IELTS overall band
TOEFL paper based
TOEFL internet based

Check when you can start and what you have to pay!

Tuition fees  
Information not available
Information not available
€ 9,800
Start date App. deadline EU/EEA App. deadline Non-EU/EEA
26 Aug '24 26 Jul '24 26 Jun '24
14 Oct '24 14 Sep '24 14 Aug '24
2 Dec '24 2 Nov '24 2 Oct '24
10 Feb '25 10 Jan '25 10 Dec '24
31 Mar '25 28 Feb '25 31 Jan '25
19 May '25 19 Apr '25 19 Mar '25
25 Aug '25 25 Jul '25 25 Jun '25
10 Oct '25 10 Sep '25 10 Aug '25
1 Dec '25 1 Nov '25 1 Oct '25


Wittenborg University of Applied Sciences

Main address
Brinklaan 268
7311JD Apeldoorn
088 - 6672688

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