Behaviour Change

The Master's specialisation in Behaviour Change focuses on the connection between the science and practice of social influence and behaviour change.

In this Master’s specialisation, students are trained to analyse behaviour change problems from a psychological perspective, and to develop interventions and persuasion strategies to tackle these problems.

The Master’s programme Behaviour Change teaches you to reflect on dif­ferent ways to change behaviour such as by changing intentions or habits, by activating norms or values, by teaching people competences, or by adapting the environment. You learn to develop appropriate interventions and behaviour change strategies, and to test and improve their effectiveness. The behaviour change topics that are discussed are diverse. Examples include motivating people to adopt environmentally friendly behaviours, helping people with efforts to change their lifestyle, increasing diversity and reducing prejudice, and increasing active citizenship.