Business Administration

Study business administration in Groningen and choose from one of the five profiles in change management, strategic innovation, management accounting, health and entrepreneurship.
The MSc Business Administration equips you with a versatile knowledge and skill set that you can use to solve real-world problems across industries. One of the key areas you will get to explore is decision-making in various situations. Imagine questions like this: How can you shift the organisational culture to embrace sustainability or digital transformation? How can you effectively collaborate with stakeholders to bring about innovation? What are the challenges associated with adopting new tech innovations or starting your own business? How can we incorporate environmental and social factors into our management accounting practices? In a highly relevant sector such as healthcare, how can a manager make a significant impact? To stay at the forefront of knowledge, we invite industry experts to share the latest business practices with you and help you develop the right competencies to create a positive impact on business and society. What study area interests you most? In Groningen, you can specialise in five different profiles: Change ManagementHealthManagement Accounting and ControlSmall Business and EntrepreneurshipStrategic Innovation ManagementA unique feature of the programme in Groningen is the