Communication Science

Does social media lead to a less social society? What is the impact of negative media coverage on a company? And how do you communicate life-saving guidelines in times of crisis? As a Communication Science student you will focus on today’s communication issues within one of three tracks: 

1. Marketing and Corporate communication

2. Media Psychology or Political Communication

3. Digital News and Public Opinion.

As we find ourselves in a continually changing media landscape, where everyone shares information and can have an impact on the reputation of organizations, brands or politicians, it makes sense that there is a high demand for experts who understand these developments and can manage their impact. During your programme you will learn to conduct independent social science research and analyse communication processes at an academic level. You will identify new developments and examine the complex dynamics between media, people and society from a scientific perspective.  

As a student you will be challenged to solve problems in a professional context by giving specific advice to an organization with communication issues. In addition to learning about media developments, this Master will help you to understand these developments. If you understand the media principles that repeatedly apply in places, you will have developed your most important professional skill set.