Communication Science: Persuasive Communication

Every day, we're bombarded with persuasive messages, urging us to buy products or change our behaviours. Yet, many of these attempts could be improved. Want to stand out? In this Master's programme you'll learn how to achieve specific persuasive goals in marketing and health communication and create impactful messages that cut through the noise.

The curriculum of the Master’s in Persuasive Communication comprises one year of full-time study. You will study a variety of marketing and health communication theories, and learn how to apply these theories to challenging problems of health behaviour, advertising, and branding. You will learn how communication can be used strategically to inform and influence people, or how people can be empowered to resist persuasion.