Consumer Studies

Why do consumers behave the way they do? What are their needs, desires and practices? How does this relate to society, where health and sustainability are seen as increasingly important?

Consumer Studies offers a unique approach to study consumers in an ever changing society. This two-year program provides you the knowledge and skills to analyse consumers. You will understand how consumers take rational and emotional decisions, in the short and the long-run. As a graduate in Consumer Studies you can find employment in businesses, NGO’s or governmental advisory roles or research and education.