Consumer Studies

Wageningen University & Research Wageningen

Why do consumers behave the way they do? What are their needs, desires and practices? How does this relate to society, where health and sustainability are seen as increasingly important?

Consumer Studies offers a unique approach to study consumers in an ever changing society. This two-year program provides you the knowledge and skills to analyse consumers. You will understand how consumers take rational and emotional decisions, in the short and the long-run. As a graduate in Consumer Studies you can find employment in businesses, NGO’s or governmental advisory roles or research and education.

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Language

English

Title

Master of Science

Duration

2 years

ECTS credits

Information not available

Accreditation

NVAO

Tuition fee 2025/2026

€ 2,601

Admission

Admission URL

(English) https://www.wur.nl/en/education-programmes/master/msc-programmes/consumer-studies/admission-requirements.htm

Application requirements

Information not available

Language requirements

6.5: IELTS overall band
6: IELTS speaking
92: TOEFL internet based

Check when you can start and what you have to pay!

Tuition fees
	€ 2,601
Non-EU/EEA The non-EU/EEA rate is the rate for students from outside the EU/EEA.	Information not available
Institutional The institutional rate is for all students who have already obtained a bachelor’s or master’s degree and who want to start a second programme leading to a degree at the same level or at a lower level.	Information not available

Tuition fees
	€ 2,695
	Information not available
	Information not available

Start date	App. deadline EU/EEA	App. deadline Non-EU/EEA
1 Sep '26	15 Jun '26	15 Apr '26

Scholarships

You can check if you're eligible for scholarships that apply to this course.

Contact

Wageningen University & Research

Main address
Droevendaalsesteeg 2
6708 PB Wageningen