Program Image Datafication and Digital Literacy

Datafication and Digital Literacy


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How do algorithms make sense of our digital activities to determine what we see and do online? How is big data is affecting our daily lives? How does digital literacy empower people to navigate digital societies?

This programme offers students the opportunity to gain cutting-edge knowledge of the digital transformations that profoundly change society. New media technologies and platforms are increasingly central to people’s daily lives. Many activities, from doing business to getting information and organizing our health care, are now moving online. The data this generates allows for large-scale data mining and algorithmic filtering. This opens up opportunities to enhance our life, but also raises ethical issues and pushes us to thoroughly understand and reflect on the implications. By critically engaging with the role of digital media in our day-to-day lives, you will understand the wider consequences of our growing reliance on data for society, policy and business. By taking a digital literacy perspective, this MA empowers you to address these challenges of datafication.




Master of Arts


1.5 year

ECTS credits



Numerus Fixus

Tuition fee 2024/2025

€ 2,530

€ 18,700

€ 15,900


Application requirements

Students with a BA degree in Media Studies from the University of Groningen are directly admitted to the programme. Students with any other BA degree need to have at least 30 ECTS credit points from course units from the Minor in Media Studies provided by the University of Groningen, or course units equivalent to these in content followed at a different university.

Additional English language requirement (also for students wishing to pursue a premaster programme): a Dutch VWO diploma or Dutch VWO English certificate (grade 6 or higher), minimum TOEFL requirement iBT 100 (with a minimum of 25 for all components), or IELTS 7 (with a minimum of 6.5 for all components). Cambridge C1 Advanced or C2 Proficiency with a minimum score of 185. If you have a Dutch VWO degree, you do not need to submit a language test.

Check when you can start and what you have to pay!

Tuition fees  
€ 2,530
€ 18,700
€ 15,900
Start date App. deadline EU/EEA App. deadline Non-EU/EEA
1 Sep '24 15 Aug '24 1 May '24
1 Sep '25 15 Aug '25 1 May '25
1 Sep '26 15 Aug '26 1 May '26


University of Groningen

Main address
Oude Boteringestraat 44
9712 GL Groningen
050 363 9011

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