Program Image DDM Marketing & Finance

DDM Marketing & Finance

Master

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Would you like to expand and deepen your knowledge in the field of Marketing Analytics and Data Science and Management, combined with a minor in Finance? Then this double degree programme is for you!

In Groningen, you will be educated thoroughly on methods that allow them to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions.

The second part in Münster is founded on two pillars: value-based marketing and finance. You learn how to design marketing programmes that create value for both customers and the firm and how to measure the financial implications of marketing strategies.

For all students in this programme, a Master's thesis (20 ECTS) is written in Groningen and a research paper (10 ECTS) is written in Münster. You will receive two degrees: an MSc in Marketing with Marketing Analytics and Data Science (MADS) and an MSc in Strategic Marketing Management.

Language

English

Title

Master of Science

Duration

2 years

ECTS credits

Accreditation

NVAO

Numerus Fixus

Tuition fee 2024/2025

€ 2,530

€ 20,800

€ 19,900


Admission

Application requirements

To be eligible for admission to this double degree programme, you can not apply for this programme as such, but you first need to follow the MSc Marketing Marketing Analytics and Data Science (MADS). After the first semester, you can apply for the add-on year in Münster. Selection will take place based on grades and motivation. Open to students on the Marketing Analytics and Data Science (MADS) of the MSc in Marketing with an average grade of at least 7.2 For more information, see: https://www

A certified grade list(s) is considered in the evaluation.

Check when you can start and what you have to pay!

Tuition fees  
€ 2,530
€ 20,800
€ 19,900
Start date App. deadline EU/EEA App. deadline Non-EU/EEA
1 Sep '24 1 Mar '24 1 Mar '24
1 Sep '24 1 Mar '24 1 Mar '24
1 Sep '25 1 Mar '25 1 Mar '25
1 Sep '25 1 Mar '25 1 Mar '25
1 Sep '26 1 Mar '26 1 Mar '26
1 Sep '26 1 Mar '26 1 Mar '26

Contact

University of Groningen

Main address
Oude Boteringestraat 44
9712 GL Groningen
050 363 9011

Ready to apply?

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