DDM Marketing & Finance
Would you like to expand and deepen your knowledge in the field of Marketing Analytics and Data Science and Management, combined with a minor in Finance? Then this double degree programme is for you!
In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions.
The second part in Münster is founded on two pillars: value-based marketing and finance. You learn how to design marketing programmes that create value for both customers and the firm and how to measure the financial implications of marketing strategies.
For all students in this programme, a Master's thesis (20 ECTS) is written in Groningen and a research paper (10 ECTS) is written in Münster. You will receive two degrees: an MSc in Marketing with Marketing Analytics and Data Science (MADS) and an MSc in Strategic Marketing Management.
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Master of Science
The European Credit Transfer and Accumulation System (ECTS) is a student-centred system based on the student workload required to achieve the objectives of a programme of study. Its aim is to facilitate the recognition of study periods undertaken by mobile students through the transfer of credits. The ECTS is based on the principle that 60 credits are equivalent to the workload of full-time student during one academic year.
No Numerus Fixus
Without numerus fixus.
Tuition fee 2023/2024
The EU/EEA rate is the regular fee for students from within the EU/EEA.
To be eligible for admission to this double degree programme, you can not apply for this programme as such, but you first need to follow the MSc Marketing Marketing Analytics and Data Science (MADS). After the first semester, you can apply for the add-on year in Münster. Selection will take place based on grades and motivation. Open to students on the Marketing Analytics and Data Science (MADS) of the MSc in Marketing with an average grade of at least 7.2 For more information, see: https://www
IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 24); Cambridge C1 Advanced or C2 Proficiency (overall score 176, Speaking 169, Writing 176). * ETS is offering the TOEFL tests as an online option to take from home worldwide. Please check their website for more information.
Check when you can start and what you have to pay!
The non-EU/EEA rate is the rate for students from outside the EU/EEA.
|Information not available|
The institutional rate is for all students who have already obtained a bachelor’s or master’s degree and who want to start a second programme leading to a degree at the same level or at a lower level.
|Information not available|
|Start date||App. deadline EU/EEA||App. deadline Non-EU/EEA|
|1 Sep '23||1 Mar '23||1 Mar '23|
|1 Sep '24||1 Mar '24||1 Mar '24|
Oude Boteringestraat 44
9712 GL Groningen
050 363 9011