DDM Marketing & Finance

Tailor this unique programme further:

Study Marketing and Finance in Groningen and Münster to master two of the most important fields of international business.

Would you like to expand and deepen your knowledge in the field of Marketing Analytics and Data Science? Would you like to challenge yourself and combine your studies with a second Master’s with a focus on Finance?

Our two-year Double Degree Master's Marketing and Finance allows students to challenge themselves by focusing on the impact of digitalization on marketing. You will also learn how to use advanced statistical techniques in a responsible way to analyze data and design and evaluate marketing strategy.

To take part in this programme, you first need to study MSc Marketing: Marketing Analytics and Data Science (MADS) in Groningen, during which you can apply to study at Universität Münster in Germany.

• Gain two degrees in two years from two of Europe’s best business schools;
• Learn advanced statistical techniques to analyze big data while also considering ethical implications;
• Specialize in two relevant fields: marketing and finance;
• Gain hands-on experience with assignments using the latest tools like Google Analytics 4.