Program Image DDM Marketing & Information Systems

DDM Marketing & Information Systems

Master

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Our two-year Double Degree Master (DDM) Marketing and Information Systems gives students a unique opportunity to learn innovative strategic marketing theory and data analysis techniques so they can design and implement research-based strategies.

To take part in this programme, you need to study MSc Marketing: Marketing Analytics and Data Science (MADS) in Groningen initially, during which you can apply to study at Universität Münster in Germany.

Make your programme more unique:

Study Marketing and Information Systems in Groningen and Münster to understand how marketing analytics and information systems can deliver more effective marketing strategies.

How do firms transform large datasets into valuable marketing tools? Can data science be used in designing better decision-making strategies in marketing teams?

  • Gain two degrees in two years from two of Europe’s best marketing programmes;
  • learn advanced statistical techniques to analyze big data while also considering ethical implications;
  • Specialize in two relevant fields: marketing and information systems;
  • Gain hands-on experience with assignments using the latest tools like Google Analytics 4.

Language

English

Title

Master of Science

Duration

2 years

ECTS credits

Accreditation

NVAO

Tuition fee 2025/2026

€ 2,601

€ 21,400

€ 20,500


Admission

Admission URL

Application requirements

You cannot directly apply for admission to this Double Degree programme as such. Instead, you will first have to enrol in the MSc in Marketing - Marketing Analytics and Data Science (MADS). After the first semester, you can apply for the add-on year in Münster. This is only open to students of the Marketing Analytics and Data Science (MADS) profile of the MSc in Marketing who have an average mark of at least 7.2. Selection will take place based on marks and motivation. For more information, se

A certified grade list(s) is considered in the evaluation.

Check when you can start and what you have to pay!

Tuition fees  
€ 2,601
€ 21,400
€ 20,500
Tuition fees  
€ 2,695
Information not available
Information not available
Start date App. deadline EU/EEA App. deadline Non-EU/EEA
1 Feb '26 15 Oct '25 15 Oct '25
1 Sep '26 1 May '26 1 May '26
1 Feb '27 15 Oct '26 15 Oct '26
1 Sep '27 1 May '27 1 May '27

Contact

University of Groningen

Main address
Broerstraat 5
9712 PC Groningen
050-3638100

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