DDM Marketing & Information Systems
Does transforming large datasets into valuable marketing programs sound interesting to you? Then this double degree programme is for you!
The School of Business and Economics at the University of Münster and the Faculty of Economics and Business at the University of Groningen have joined forces to set up a high quality, two-year double degree Master’s programme in Marketing and Information Systems.
In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions.
In Münster, the programme focuses on information systems. You will learn how marketing programs can be designed to create value for both customers and firms. You will write a Master’s thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Münster.
Ready to apply?Visit course website
Master of Science
The European Credit Transfer and Accumulation System (ECTS) is a student-centred system based on the student workload required to achieve the objectives of a programme of study. Its aim is to facilitate the recognition of study periods undertaken by mobile students through the transfer of credits. The ECTS is based on the principle that 60 credits are equivalent to the workload of full-time student during one academic year.
No Numerus Fixus
Without numerus fixus.
Tuition fee 2023/2024
The EU/EEA rate is the regular fee for students from within the EU/EEA.
You cannot directly apply for admission to this Double Degree programme as such. Instead, you will first have to enrol in the MSc in Marketing - Marketing Analytics and Data Science (MADS). After the first semester, you can apply for the add-on year in Münster. This is only open to students of the Marketing Analytics and Data Science (MADS) profile of the MSc in Marketing who have an average mark of at least 7.2. Selection will take place based on marks and motivation. For more information, se
IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 24); Cambridge C1 Advanced or C2 Proficiency (overall score 176, Speaking 169, Writing 176). * ETS is offering the TOEFL tests as an online option to take from home worldwide. Please check their website for more information.
Check when you can start and what you have to pay!
The non-EU/EEA rate is the rate for students from outside the EU/EEA.
|Information not available|
The institutional rate is for all students who have already obtained a bachelor’s or master’s degree and who want to start a second programme leading to a degree at the same level or at a lower level.
|Information not available|
|Start date||App. deadline EU/EEA||App. deadline Non-EU/EEA|
|1 Sep '23||1 Mar '23||-|
|1 Sep '24||1 Mar '24||-|
Oude Boteringestraat 44
9712 GL Groningen
050 363 9011