DDM Marketing & Information Systems

Our two-year Double Degree Master (DDM) Marketing and Information Systems gives students a unique opportunity to learn innovative strategic marketing theory and data analysis techniques so they can design and implement research-based strategies.

To take part in this programme, you need to study MSc Marketing: Marketing Analytics and Data Science (MADS) in Groningen initially, during which you can apply to study at Universität Münster in Germany.

Make your programme more unique:

Study Marketing and Information Systems in Groningen and Münster to understand how marketing analytics and information systems can deliver more effective marketing strategies.

How do firms transform large datasets into valuable marketing tools? Can data science be used in designing better decision-making strategies in marketing teams?

• Gain two degrees in two years from two of Europe’s best marketing programmes;
• learn advanced statistical techniques to analyze big data while also considering ethical implications;
• Specialize in two relevant fields: marketing and information systems;
• Gain hands-on experience with assignments using the latest tools like Google Analytics 4.