Program Image DDM Marketing & Information Systems

DDM Marketing & Information Systems


University of Groningen mapmarker icon Groningen Research university
Institution Logo University of Groningen

Does transforming large datasets into valuable marketing programs sound interesting to you? Then this double degree programme is for you!

The School of Business and Economics at the University of Münster and the Faculty of Economics and Business at the University of Groningen have joined forces to set up a high quality, two-year double degree Master’s programme in Marketing and Information Systems.

In Groningen, you will be educated thoroughly on methods that allow them to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions.

In Münster, the programme focuses on information systems. You will learn how marketing programs can be designed to create value for both customers and firms. You will write a Master’s thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Münster.




Master of Science


2 years

ECTS credits



Numerus Fixus

Tuition fee 2024/2025

€ 2,530

€ 20,800

€ 19,900


Application requirements

You cannot directly apply for admission to this Double Degree programme as such. Instead, you will first have to enrol in the MSc in Marketing - Marketing Analytics and Data Science (MADS). After the first semester, you can apply for the add-on year in Münster. This is only open to students of the Marketing Analytics and Data Science (MADS) profile of the MSc in Marketing who have an average mark of at least 7.2. Selection will take place based on marks and motivation. For more information, se

A certified grade list(s) is considered in the evaluation.

Check when you can start and what you have to pay!

Tuition fees  
€ 2,530
€ 20,800
€ 19,900
Start date App. deadline EU/EEA App. deadline Non-EU/EEA
1 Sep '24 1 Mar '24 -
1 Sep '25 1 Mar '25 -
1 Sep '26 1 Mar '26 -


University of Groningen

Main address
Oude Boteringestraat 44
9712 GL Groningen
050 363 9011

Ready to apply?

Visit course website chevron icon
University of Groningen institution image
University of Groningen institution image