DDM Marketing & Information Systems

Study Marketing and Information Systems in Groningen and Münster to understand how marketing analytics and information systems can deliver more effective marketing strategies.
Our two-year Double Degree Master (DDM) Marketing and Information Systems gives students a unique opportunity to learn innovative strategic marketing theory and data analysis techniques so they can design and implement research-based strategies.

To take part in this programme, you need to study MSc Marketing: Marketing Analytics and Data Science (MADS) in Groningen initially, during which you can apply to study at Universität Münster in Germany.

Make your programme more unique:

How do firms transform large datasets into valuable marketing tools? Can data science be used in designing better decision-making strategies in marketing teams?

• Gain two degrees in two years from two of Europe's best marketing programmes;
• learn advanced statistical techniques to analyze big data while also considering ethical implications;
• Specialize in two relevant fields: marketing and information systems;
• Gain hands-on experience with assignments using the latest tools like Google Analytics 4.