Program Image DDM Strategic Marketing Intelligence

DDM Strategic Marketing Intelligence


University of Groningen mapmarker icon Groningen Research university
Institution Logo University of Groningen

Would you like to learn how to deliver value to customers and build sustainable relationships? Then this double degree programme is for you!

The double degree programme combines the expertise in Marketing Analytics and Data Science (MADS) from Groningen with the expertise in Strategic Marketing from the BI Norwegian Business school in Oslo.

In Groningen, you will study thoroughly methods that allow you to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science profile are used as a basis for making research-based strategic and tactical marketing decisions.

The second part in Oslo is based on three central topics: marketing theory, statistical methods and the financial implications of marketing investments. You will learn how to oversee the market research that provides the knowledge to guide your decisions on a wide range of issues, ranging from which markets to target and which new products to develop, to what price will optimize sales and what communication themes and channels will best build brand value.

You will receive two degrees: an MSc in Marketing with Marketing Analytics and Data Science profile and an MSc in Strategic Marketing Management.






2 years

ECTS credits



Numerus Fixus

Tuition fee 2024/2025

€ 2,530

€ 20,800

€ 19,900


Application requirements

To be eligible for admission to this double degree programme, you can not apply for this programme as such, but you first need to follow the MSc Marketing - Marketing Analytics and Data Science (MADS) profile. After the first semester, you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation. Open to students on the Marketing Analytics and Data Science (MADS) profile of the MSc in Marketing with an average grade of at least 7.2 For more information,

A certified grade list(s) is considered in the evaluation.

Check when you can start and what you have to pay!

Tuition fees  
€ 2,530
€ 20,800
€ 19,900
Start date App. deadline EU/EEA App. deadline Non-EU/EEA
1 Sep '24 1 Mar '24 1 Mar '24
1 Sep '24 1 Mar '24 1 Mar '24
1 Sep '25 1 Mar '25 1 Mar '25
1 Sep '25 1 Mar '25 1 Mar '25
1 Sep '26 1 Mar '26 1 Mar '26
1 Sep '26 1 Mar '26 1 Mar '26


University of Groningen

Main address
Oude Boteringestraat 44
9712 GL Groningen
050 363 9011

Ready to apply?

Visit course website chevron icon
University of Groningen institution image
University of Groningen institution image