Econometrics and Operations Research: Marketing Data Science

Marketing Data Science is a specialization of the Econometrics and Operations Research master's programme.

This hands-on specialization into econometric methods for analyzing marketing data to facilitate better marketing strategies let you become the quantitative marketing specialist and place you at the forefront of a successful professional career.

You learn how data science can improve marketing strategies and gain a quantitative edge in the e-commerce of tomorrow. In the Marketing Data Science specialization you study econometrics and data science methods for the analysis of marketing data to facilitate better marketing strategies. We connect many academic disciplines including mathematics, statistics, economics, and marketing. This study is primarily concerned with the use of microeconomics, consumer behaviour and statistical techniques to analyse data sets with multiple hierarchies such as product, brand, location, distribution, etc. The econometric methods are used to analyse volume shares, advertising effects, sale strategies, consumer behaviour, brand loyalty schemes, TV and social media advertising, and many other topics.

Courses

• Thesis MSc EOR - Econometrics
• Advanced Econometrics
• Multivariate Econometrics
• Time Series Models
• Marketing Data Case