International Business

You will become an expert in doing business in a cross-cultural setting and learn how companies can sustainably grow internationally. The bachelor International Business is taught in English.
You will work on real case studies involving real companies. A company produces cereals for people with food allergies and exports its products to various countries in Europe. Unfortunately, its market share in Eastern Europe is not growing as planned. As the company's international market intelligence officer, you analyse the internal organisation, current market, the cereal industry and the economic international environment to identify factors that could be limiting its growth.

During the bachelor International Business, you will acquire broad knowledge of international management, marketing, organisations, supply chain, finance and sustainability. And you will develop relevant professional skills, such as intercultural teamwork, leadership, languages and business communication.

You are trained to make a difference in and for a sustainable international society. As a global engagement professional, you understand how the world works and are involved in what matters.

You will graduate with a Bachelor of Business Administration degree (BBA).