International Business

What strategies do big global companies use to stay profitable while being eco-friendly? How do cultural perceptions vary, and how can companies address these differences?
In the BSc International Business, you will learn how to tackle these challenges. In Groningen, we bridge the gap between classroom theories and real-world business scenarios. We teach you how to see the big picture. You will:

Study International Business in Groningen to learn about international markets, cross-cultural management, and innovative business strategies, all essential in today's interconnected world.

• explore diverse perspectives from sociology, ethics, marketing, innovation, psychology, economics, politics, and finance.
• dive into real-life projects and case studies from companies.
• develop yourself personally and professionally: in your 3rd year, you can study abroad or choose to do an internship.

Is this programme for you? If you are curious about how cultures and countries shape global business, and you are eager for an international, diverse, and challenging education, then yes!

Important to know: The BSc International Business is a fixed quota programme (numerus fixus) accepting only 550 students. The application deadline for September 2026 is 15 January 2026. Please check the information about the selection procedure.