International Business

Study international business in Groningen to learn about international markets, cross-cultural management, and innovative business strategies, all essential in today's interconnected world.
What strategies do multinational corporations use to balance profitability and (environmental) sustainability in their international operations? How do cultural perceptions vary, and how can companies address these differences in their international operations? In the BSc International Business, you will learn to understand these challenges, and how to deal with them.In Groningen, the programme is all about bridging management theories with real-life situations faced by international organizations worldwide. We take a holistic teaching approach. We incorporate multiple perspectives from sociology, ethics and sustainable management, marketing, technology innovation, psychology, economics, politics, and finance into the core subjects. But that is not all – theory comes to life as you put your learning into practice. That is why you work on real-life assignments and case studies and you get the opportunity to choose for an internship or a study exchange in your third year.Is this programme for you? You like to learn about cultures and countries and how they shape our global business landscape. You are looking for a truly international, diverse and challenging study where you can develop