International Business Communication

In the IBC programme at Radboud University you can combine the study of communication processes in (international) organisations with learning a foreign language (English, French, German, or Spanish).

As international companies operate across the globe, they are faced with various communication challenges. How do you avoid misunderstandings when communicating with people from different cultural backgrounds? What is the best way to launch an advertising campaign in a different country? You will address such questions in the Bachelor’s programme in International Business Communication. By the end of this three year degree programme, you will have also mastered a foreign languages of your choice: English, French, German or Spanish. You will improve your proficiency in practical language courses. Furthermore, you will learn about the countries in which your foreign language is spoken by working on projects that address common challenges in international business communication. For example, designing an advertising campaign in a foreign language or developing a marketing plan for a foreign start-up company.