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The best marketeers prove themselves where it matters: at the heart of the business world.

You will tackle the most pressing issues of the day: how can Microsoft Office 365 compete when almost everyone uses a free service such as Google Docs? What are current and future digital touchpoints for Miele in the customer journey and how to integrate and model them to create unique competitive value for the customer? What are the key insights (e.g., beliefs, habits, emotions) underlying female consumers’ urban mobility decisions, particularly about (not) riding a VanMoof e-bike?

Using a combination of scientific insights and a real life case approach we train the next generation of marketing professionals who are passionate, bold, and driven by purpose.

You will be given the state-of-the-art knowledge and marketing theory you need to make a genuine difference in the field of marketing. Leading experts who publish in the most prestigious international marketing journals will help you find your own way in the world of consumer marketing, marketing strategy, customer analytics, brand management, customer experience management, advertising and media channels, digital marketing and e-commerce, behavior change management, and sustainability marketing.

There are three elective specialisations:

  • Digital Marketing and Analytics
  • Brand and Customer Management
  • Sustainability and Social Impact




Master of Science


1 year

ECTS credits

Information not available



Numerus Fixus

Tuition fee 2024/2025

€ 2,530


Application requirements

Information not available

Check when you can start and what you have to pay!

Tuition fees  
€ 2,530
Information not available
Information not available
Start date App. deadline EU/EEA App. deadline Non-EU/EEA
1 Sep '24 31 May '24 1 Apr '24
1 Sep '25 31 May '25 1 Apr '25
1 Sep '26 31 May '26 1 Apr '26


Vrije Universiteit Amsterdam

Main address
De Boelelaan 1105
1081 HV Amsterdam

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