
Marketing
Master

The best marketeers prove themselves where it matters: at the heart of the business world.
You will tackle the most pressing issues of the day: how can Microsoft Office 365 compete when almost everyone uses a free service such as Google Docs? What are current and future digital touchpoints for Miele in the customer journey and how to integrate and model them to create unique competitive value for the customer? What are the key insights (e.g., beliefs, habits, emotions) underlying female consumers’ urban mobility decisions, particularly about (not) riding a VanMoof e-bike?
Using a combination of scientific insights and a real life case approach we train the next generation of marketing professionals who are passionate, bold, and driven by purpose.
You will be given the state-of-the-art knowledge and marketing theory you need to make a genuine difference in the field of marketing. Leading experts who publish in the most prestigious international marketing journals will help you find your own way in the world of consumer marketing, marketing strategy, customer analytics, brand management, customer experience management, advertising and media channels, digital marketing and e-commerce, behavior change management, and sustainability marketing.
There are three elective specialisations:
- Digital Marketing and Analytics
- Brand and Customer Management
- Sustainability and Social Impact
Ready to apply?
Visit course websiteLanguage
English
Title
Master of Science
Duration
1 year
ECTS credits
Information not available
Accreditation
Numerus Fixus
No Numerus Fixus
Without numerus fixus.
Tuition fee 2023/2024
EU/EEA
The EU/EEA rate is the regular fee for students from within the EU/EEA.
€ 2,314
Non-EU/EEA
The non-EU/EEA rate is the rate for students from outside the EU/EEA.
€ 17,150
Institutional
The institutional rate is for all students who have already obtained a bachelor’s or master’s degree and who want to start a second programme leading to a degree at the same level or at a lower level.
€ 14,590
Admission
Application requirements
Information not availableCheck when you can start and what you have to pay!
Tuition fees | |
---|---|
€ 2,314 | |
€ 17,150 | |
€ 14,590 |
Tuition fees | |
---|---|
€ 2,530 | |
Information not available | |
Information not available |
Start date | App. deadline EU/EEA | App. deadline Non-EU/EEA |
---|---|---|
1 Sep '24 | 31 May '24 | 1 Apr '24 |
1 Sep '25 | 31 May '25 | 1 Apr '25 |
1 Sep '26 | 31 May '26 | 1 Apr '26 |
Contact
Main addressDe Boelelaan 1105
1081 HV Amsterdam
020-5985020
Ready to apply?
Visit course website
