Marketing

You will tackle the most pressing issues of the day: how can Microsoft Office 365 compete when almost everyone uses a free service such as Google Docs? What are current and future digital touchpoints for Miele in the customer journey and how to integrate and model them to create unique competitive value for the customer? What are the key insights (e.g., beliefs, habits, emotions) underlying female consumers’ urban mobility decisions, particularly about (not) riding a VanMoof e-bike?

Using a combination of scientific insights and a real life case approach we train the next generation of marketing professionals who are passionate, bold, and driven by purpose.

You will be given the state-of-the-art knowledge and marketing theory you need to make a genuine difference in the field of marketing. Leading experts who publish in the most prestigious international marketing journals will help you find your own way in the world of consumer marketing, marketing strategy, customer analytics, brand management, customer experience management, advertising and media channels, digital marketing and e-commerce, behavior change management, and sustainability marketing.

There are three elective specialisations:

• Digital Marketing and Analytics
• Brand and Customer Management
• Consumer Marketing for Business and Society