Program Image Marketing

Marketing

Master

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Institution Logo University of Groningen

Study marketing in Groningen and use the opportunity to specialize in marketing and customer management or marketing analytics and data science.
How can effective marketing strategies be aligned with sustainability goals to create a positive impact on both consumer well-being and brand reputation? How can you process and analyze big datasets to track marketing performance and generate customer insights?At the Faculty of Economics and Business in Groningen, you can choose between two different Marketing tracks. In both tracks, you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. Depending on your interest and career aspirations, you can choose between Marketing Management (MM) and Marketing Analytics and Data Science (MADS).Within the MM track, you will gain insights into specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing. You learn to understand strategic marketing decision-making, consumer well-being, and creating meaningful connections that resonate in a fast-paced, interconnected world facing major societal challenges.Within the MADS track, you will learn how to use advanced statistical techniques to analyze data, both structured and unstructured. You learn how consumers, firms, and s

Language

English

Title

Master of Science

Duration

1 year

ECTS credits

Accreditation

NVAO

Tuition fee 2025/2026

€ 2,601

€ 21,400

€ 20,500


Admission

Admission URL

Application requirements

Below you will see a table with 'transfer options'. Please check the entry requirements for your Bachelor's degree (from a research university of a university of applied sciences). This programme offers customized entry packages: https://www.rug.nl/feb/education/study-programmes/pre-msc/customized-entry-packages/msc-marketing. If your degree is not mentioned in the table below, you can still apply via a Pre-Master's programme. For information on application and entry requirements, please c

Check when you can start and what you have to pay!

Tuition fees  
€ 2,601
€ 21,400
€ 20,500
Start date App. deadline EU/EEA App. deadline Non-EU/EEA
1 Sep '25 1 May '25 1 May '25
1 Feb '26 15 Oct '25 15 Oct '25
1 Sep '26 1 May '26 1 May '26
1 Feb '27 15 Oct '26 15 Oct '26
1 Sep '27 1 May '27 1 May '27

Contact

University of Groningen

Main address
Oude Boteringestraat 44
9712 GL Groningen
050 363 9011

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