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Marketing

Master

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How to generate and use customer insights and create sustainable customer relationships?

In this programme, you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. We use state-of-the-art scientific knowledge in our teaching and invite guest lecturers from companies in all our courses. The MSc in Marketing comprises two tracks: Marketing Management (MM) and Marketing Analytics and Data Science (MADS).

Within the MM track, you will gain insights into specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing.

Within the MADS track, you will be educated and trained thoroughly on methods that allow you to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MADS track are used as a basis for making research-based strategic and tactical marketing decisions.

Important: The MSc Marketing is a selective programme. Read more about the application deadlines and entry requirements.

Language

English

Title

Master of Science

Duration

1 year

ECTS credits

Accreditation

AACSB
NVAO

Numerus Fixus

Tuition fee 2023/2024

€ 2,314

€ 17,800


Admission

Application requirements

To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management. To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your

A GMAT/GRE test is required from all candidates who obtained their bachelor's degree from a university in a non-EU/EEA country. For specific scores and exemptions, please see https://www.rug.nl/feb/gmat-gre.

IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 24); Cambridge C1 Advanced or C2 Proficiency (overall score 176, Speaking 169, Writing 176).

Check when you can start and what you have to pay!

Tuition fees  
€ 2,314
€ 17,800
Information not available
Tuition fees  
€ 2,530
Information not available
Information not available
Start date App. deadline EU/EEA App. deadline Non-EU/EEA
1 Feb '24 1 Oct '23 1 Oct '23
1 Feb '24 1 Oct '23 1 Oct '23
1 Sep '24 1 Mar '24 1 Mar '24
1 Sep '24 1 Mar '24 1 Mar '24
1 Feb '25 1 Oct '24 1 Oct '24
1 Feb '25 1 Oct '24 1 Oct '24
1 Sep '25 1 Mar '25 1 Mar '25
1 Sep '25 1 Mar '25 1 Mar '25

Scholarships

You can check if you're eligible for scholarships that apply to this course.

Orange Knowledge Programma (OKP)

The Orange Knowledge Programme aims to contribute to a society's sustainable and inclusive development. Its scholarships are open to mid-career professionals in specific countries.

Contact

University of Groningen

Main address
Oude Boteringestraat 44
9712 GL Groningen
050 363 9011

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