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Study marketing in Groningen and use the opportunity to specialize in marketing and customer management or marketing analytics and data science.
How can effective marketing strategies be aligned with sustainability goals to create a positive impact on both consumer well-being and brand reputation? How can you process and analyze big datasets to track marketing performance and generate customer insights?In the MSc Marketing programme, you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. Depending on your interest and career aspirations, you can choose between our two tracks: Marketing Management (MM) and Marketing Analytics and Data Science (MADS).Within the MM track, you will gain insights into specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing. You learn to understand strategic marketing decision-making, consumer well-being, and creating meaningful connections that resonate in a fast-paced, interconnected world.Within the MADS track, you will learn how to use advanced statistical techniques to analyze data, both structured and unstructured. You learn how consumers, firms, and society can benefit from data science, but we also discuss the ethical considerations of working with large amounts of




Master of Science


1 year

ECTS credits



Numerus Fixus

Tuition fee 2024/2025

€ 2,530

€ 20,800

€ 19,900


Application requirements

To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business. To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your previous studies. For more information, pl

Check when you can start and what you have to pay!

Tuition fees  
€ 2,530
€ 20,800
€ 19,900
Start date App. deadline EU/EEA App. deadline Non-EU/EEA
1 Sep '24 1 Mar '24 1 Mar '24
1 Feb '25 1 Oct '24 1 Oct '24
1 Sep '25 1 Mar '25 1 Mar '25
1 Feb '26 1 Oct '25 1 Oct '25
1 Sep '26 1 Mar '26 1 Mar '26


You can check if you're eligible for scholarships that apply to this course.

Orange Knowledge Programma (OKP)

The Orange Knowledge Programme aims to contribute to a society's sustainable and inclusive development. Its scholarships are open to mid-career professionals in specific countries.


University of Groningen

Main address
Oude Boteringestraat 44
9712 GL Groningen
050 363 9011

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