How to generate and use customer insights and create sustainable customer relationships?
In this programme, you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. We use state-of-the-art scientific knowledge in our teaching and invite guest lecturers from companies in all our courses. The MSc in Marketing comprises two tracks: Marketing Management (MM) and Marketing Analytics and Data Science (MADS).
Within the MM track, you will gain insights into specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing.
Within the MADS track, you will be educated and trained thoroughly on methods that allow you to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MADS track are used as a basis for making research-based strategic and tactical marketing decisions.
Important: The MSc Marketing will become a selective programme from the September 2023 intake onwards. Read more about the application deadlines and entry requirements.
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Master of Science
The European Credit Transfer and Accumulation System (ECTS) is a student-centred system based on the student workload required to achieve the objectives of a programme of study. Its aim is to facilitate the recognition of study periods undertaken by mobile students through the transfer of credits. The ECTS is based on the principle that 60 credits are equivalent to the workload of full-time student during one academic year.
No Numerus Fixus
Without numerus fixus.
Tuition fee 2023/2024
The EU/EEA rate is the regular fee for students from within the EU/EEA.
The non-EU/EEA rate is the rate for students from outside the EU/EEA.
To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management. To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your
IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 24); Cambridge C1 Advanced or C2 Proficiency (overall score 176, Speaking 169, Writing 176). * ETS is offering the TOEFL tests as an online option to take from home worldwide. Please check their website for more information.
Check when you can start and what you have to pay!
The institutional rate is for all students who have already obtained a bachelor’s or master’s degree and who want to start a second programme leading to a degree at the same level or at a lower level.
|Information not available|
|Start date||App. deadline EU/EEA||App. deadline Non-EU/EEA|
|1 Sep '23||1 Mar '23||1 Mar '23|
|1 Feb '24||15 Oct '23||15 Oct '23|
|1 Sep '24||1 Mar '24||1 Mar '24|
|1 Feb '25||15 Oct '24||15 Oct '24|
|1 Sep '25||1 Mar '25||1 Mar '25|
You can check if you're eligible for scholarships that apply to this course.
Orange Knowledge Programma (OKP)
The Orange Knowledge Programme aims to contribute to a society's sustainable and inclusive development. Its scholarships are open to mid-career professionals in specific countries.
Oude Boteringestraat 44
9712 GL Groningen
050 363 9011