Marketing

In the Master's specialisation in Marketing you'll learn all about creating long-term sustainable relations in relation to corporate social responsibility.
Marketing is much more than simply selling products or services. It's also about creating value for customers and other stakeholders. And these other stakeholders aren't just shareholders or other players that have a financial interest. Employees, local residents near factories, environmental groups and public administrators are also stakeholders gaining a stronger say. Although the bottom line is still about profit, both people and planet have become major issues when it comes to responsible perspective on marketing.

You will learn how to build and manage customer relationships and how these relationships will help in key marketing activities such as branding, product management and service innovation.

What's the impact of the marketing strategy on organisational performance? How can customers be gotten involved in product development? What is needed to develop strong customer-brand relationships? This is just a small sample of questions you'll gain the answer to.

The Master's in Marketing is a specialisation of the Master's programme in Business Administration.