Program Image Marketing

Marketing

Master

Radboud University mapmarker icon Nijmegen Research university
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In the Master's specialisation in Marketing you'll learn all about creating long-term sustainable relations in relation to corporate social responsibility.
Marketing is much more than simply selling products or services. It's also about creating value for customers and other stakeholders. And these other stakeholders aren't just shareholders or other players that have a financial interest. Employees, local residents near factories, environmental groups and public administrators are also stakeholders gaining a stronger say. Although the bottom line is still about profit, both people and planet have become major issues when it comes to responsible perspective on marketing.

You will learn how to build and manage customer relationships and how these relationships will help in key marketing activities such as branding, product management and service innovation.

What's the impact of the marketing strategy on organisational performance? How can customers be gotten involved in product development? What is needed to develop strong customer-brand relationships? This is just a small sample of questions you'll gain the answer to.

The Master's in Marketing is a specialisation of the Master's programme in Business Administration.

Language

English

Title

Master of Science

Duration

1 year

ECTS credits

Accreditation

NVAO

Numerus Fixus

Tuition fee 2023/2024

€ 2,314


Admission

Application requirements

A Dutch Bachelor's degree (or equivalent, from a research university) in Business Administration, as evaluated by the Examination Board.

GMAT requirements Based on your (academic) background we might require.

Language requirements

C1
Cambridge Certificate in Advanced English
6.5
IELTS overall band
90
TOEFL internet based

Check when you can start and what you have to pay!

Tuition fees  
€ 2,314
Information not available
Information not available
Start date App. deadline EU/EEA App. deadline Non-EU/EEA
1 Sep '23 1 May '23 1 Apr '23

Scholarships

You can check if you're eligible for scholarships that apply to this course.

Fullbright-Radboud Scholarships

Holland Scholarship

The Holland Scholarship is meant for international students from outside the European Economic Area (EEA) who want to do their bachelor’s or master’s in the Netherlands.

Orange Tulip Scholarship - Mexico

These customised scholarships will increase the talent development in a country with a Nuffic Neso office by allowing talented students to study in the Netherlands.

Orange Tulip Scholarship - Russia

These customised scholarships will increase the talent development in a country with a Nuffic Neso office by allowing talented students to study in the Netherlands.

Orange Tulip Scholarship - Vietnam

These customised scholarships will increase the talent development in a country with a Nuffic Neso office by allowing talented students to study in the Netherlands.

Contact

Radboud University

Main address
Comeniuslaan 4
6525 HP Nijmegen
024 - 3612345

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