
Marketing
Master

In the Master's specialisation in Marketing you'll learn all about creating long-term sustainable relations in relation to corporate social responsibility.
Marketing is much more than simply selling products or services. It's also about creating value for customers and other stakeholders. And these other stakeholders aren't just shareholders or other players that have a financial interest. Employees, local residents near factories, environmental groups and public administrators are also stakeholders gaining a stronger say. Although the bottom line is still about profit, both people and planet have become major issues when it comes to responsible perspective on marketing.
You will learn how to build and manage customer relationships and how these relationships will help in key marketing activities such as branding, product management and service innovation.
What's the impact of the marketing strategy on organisational performance? How can customers be gotten involved in product development? What is needed to develop strong customer-brand relationships? This is just a small sample of questions you'll gain the answer to.
The Master's in Marketing is a specialisation of the Master's programme in Business Administration.
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Visit course websiteLanguage
English
Title
Master of Science
Duration
1 year
ECTS credits
ECTS
The European Credit Transfer and Accumulation System (ECTS) is a student-centred system based on the student workload required to achieve the objectives of a programme of study. Its aim is to facilitate the recognition of study periods undertaken by mobile students through the transfer of credits. The ECTS is based on the principle that 60 credits are equivalent to the workload of full-time student during one academic year.
Accreditation
Numerus Fixus
No Numerus Fixus
Without numerus fixus.
Tuition fee 2023/2024
EU/EEA
The EU/EEA rate is the regular fee for students from within the EU/EEA.
€ 2,314
Admission
Application requirements
A Dutch Bachelor's degree (or equivalent, from a research university) in Business Administration, as evaluated by the Examination Board.
GMAT requirements Based on your (academic) background we might require.
Language requirements
- C1
- Cambridge Certificate in Advanced English
- 6.5
- IELTS overall band
- 90
- TOEFL internet based
Check when you can start and what you have to pay!
Tuition fees | |
---|---|
€ 2,314 | |
Non-EU/EEAThe non-EU/EEA rate is the rate for students from outside the EU/EEA. |
Information not available |
InstitutionalThe institutional rate is for all students who have already obtained a bachelor’s or master’s degree and who want to start a second programme leading to a degree at the same level or at a lower level. |
Information not available |
Start date | App. deadline EU/EEA | App. deadline Non-EU/EEA |
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1 Sep '23 | 1 May '23 | 1 Apr '23 |
Scholarships
You can check if you're eligible for scholarships that apply to this course.
Fullbright-Radboud Scholarships
Holland Scholarship
The Holland Scholarship is meant for international students from outside the European Economic Area (EEA) who want to do their bachelor’s or master’s in the Netherlands.
Orange Tulip Scholarship - Mexico
These customised scholarships will increase the talent development in a country with a Nuffic Neso office by allowing talented students to study in the Netherlands.
Orange Tulip Scholarship - Russia
These customised scholarships will increase the talent development in a country with a Nuffic Neso office by allowing talented students to study in the Netherlands.
Orange Tulip Scholarship - Vietnam
These customised scholarships will increase the talent development in a country with a Nuffic Neso office by allowing talented students to study in the Netherlands.
Contact
Main addressComeniuslaan 4
6525 HP Nijmegen
024 - 3612345
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Visit course website
