Marketing for the Greater Good

“Markets, marketing, and marketing systems are what marketers and stakeholders make of them (Schultz, 2007: 224).” This module extends from a micro to a macro perspective to explore the relationship between marketing and society and the impact of markets and marketing practices in our current world.This one-week journey is designed to equip you with the knowledge and skills to navigate the ever-evolving world of marketing, with a focus on sustainable and ethical practices.

It encompasses elements of:

- Business & consumer rights

- Responsibilities & resistance

- Sustainability

- Social marketing

- Critical marketing

- Consumer society