Marketing Management

The English-taught bachelor’s programme Marketing Management in Tilburg prepares you to become a marketing and sales professional in four years. You will develop knowledge and skills in marketing, entrepreneurship, AI, data and creativity. The programme combines theory and practice, with courses such as marketing (communications), e-commerce, online marketing and sales. In the first year, you build a broad foundation in marketing and sales while starting your portfolio and applying your knowledge to real-life assignments.

In the second year, you can choose between e-commerce or experience marketing. You will also complete an internship and a minor, with flexibility in the order. In the third year, you will either start with your internship or a minor. Later that year, you will set up and run a marketing agency with other students, working with your own clients on multiple projects.

In your graduation year, you choose projects that match your interests and complete your portfolio. After graduating, you can work in commercial roles such as marketer, sales manager or account manager, or start your own business.