The Bachelor's programme in Marketing Management will provide you with all the skills and expertise you need for a professional career in marketing.
Marketing Management is an English taught four-year bachelor's programme. Each year consists of four ten-weeks blocks. The programme is designed to develop student knowledge regarding all aspects of Marketing Management, through an applied teaching approach. The career prospects are good for young professionals with a sound marketing background. Throughout your studies, you will work together with other students in teams to tackle a wide range of real-life marketing and sales issues that affect the way business is conducted nowadays. This will enable you to put theory into practice. We co-create cases with the professional field for student project work. This is done in small, multicultural groups, which will train you to respond effectively to all kinds of challenging marketing issues. Training is also provided in specific skills essential for your career, such as giving and receiving feedback, working in groups, intercultural sensitivity, customer orientation and presentation skills.
Are you interested in studying in an international environment with students from over 35 nationalities? Would you like to learn how to determine the needs and wants of customers, and how to convince them to buy your brand and not the
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Bachelor of Science
The European Credit Transfer and Accumulation System (ECTS) is a student-centred system based on the student workload required to achieve the objectives of a programme of study. Its aim is to facilitate the recognition of study periods undertaken by mobile students through the transfer of credits. The ECTS is based on the principle that 60 credits are equivalent to the workload of full-time student during one academic year.
No Numerus Fixus
Without numerus fixus.
Tuition fee 2023/2024
The EU/EEA rate is the regular fee for students from within the EU/EEA.
Application requirementsInformation not available
- IELTS overall band
Check when you can start and what you have to pay!
The non-EU/EEA rate is the rate for students from outside the EU/EEA.
|Information not available|
The institutional rate is for all students who have already obtained a bachelor’s or master’s degree and who want to start a second programme leading to a degree at the same level or at a lower level.
|Information not available|
|Start date||App. deadline EU/EEA||App. deadline Non-EU/EEA|
|1 Sep '23||15 Aug '23||1 Jun '23|
|1 Sep '24||15 Aug '24||1 Jun '24|
|1 Sep '25||15 Aug '25||1 Jun '25|
|1 Sep '26||15 Aug '26||1 Jun '26|
Hanze University of Applied Sciences, GroningenMain address
9747 AS Groningen
050 - 5955555