Marketing Management

The Bachelor's programme in Marketing Management will provide you with all the skills and expertise you need for a professional career in marketing.

Marketing Management is an English taught four-year bachelor's programme. Each year consists of four ten-weeks blocks. The programme is designed to develop student knowledge regarding all aspects of Marketing Management, through an applied teaching approach. The career prospects are good for young professionals with a sound marketing background. Throughout your studies, you will work together with other students in teams to tackle a wide range of real-life marketing and sales issues that affect the way business is conducted nowadays. This will enable you to put theory into practice. We co-create cases with the professional field for student project work. This is done in small, multicultural groups, which will train you to respond effectively to all kinds of challenging marketing issues. Training is also provided in specific skills essential for your career, such as giving and receiving feedback, working in groups, intercultural sensitivity, customer orientation and presentation skills.

Are you interested in studying in an international environment with students from over 35 nationalities? Would you like to learn how to determine the needs and wants of customers, and how to convince them to buy your brand and not the