Marketing Management - Digital Business Concepts

The last few years has seen an impressive stream of new, innovative digital products aimed at making life more convenient, yet also, more challenging. Whereas some of these commercial concepts disappear very quickly, others endure to become part of the everyday digital landscape. In the rapidly expanding market for digital concepts, companies urgently need marketeers with expertise in digital strategies. To meet this growing demand, we train our students to combine financial models with technological and creative innovations. Marketing Management - Digital Business Concepts (DBC) is a full-time four-year programme. DBC students work with real companies to solve real problems. Microsoft, RTL, Sanoma, The Next Web, Twitter, LiveWall, Blue Mango, and Freshheads are just a small selection of the many companies for which DBC students have provided their creative services. The programme consists of six core study domains that form the Digital Business Concepts profile: Marketing Management, Creativity, Entrepreneurship, Media and Technology, Data, International.