Master of Business Management (MSc) in Applied Artificial Intelligence

Artificial Intelligence is reshaping every aspect of life and business, creating vast economic and social opportunities. Industries worldwide are leveraging AI to cut costs, enhance services, expand markets, and streamline operations. As AI transforms the job market and required skillsets, professionals must adapt to lead in this evolving landscape.

Wittenborg University of Applied Sciences offers a Master of Business Management (MBM/MSc) with a specialisation in Artificial Intelligence, taught entirely in English. This programme welcomes full-time and part-time students from tech backgrounds, both in the Netherlands and globally.

The curriculum blends AI theory with practical tools and techniques to solve real-world business challenges. Students gain expertise in managing AI-driven operations, improving efficiency, and driving innovation. Through case studies, guest lectures, and group projects, learners develop strategic leadership and technical skills.

No prior business background is required. The first semester builds a solid foundation in management, preparing students to specialise in AI. Graduates are equipped to lead teams at the forefront of technological advancement while ensuring profitability and sustainability.