Program Image Media Creation and Innovation

Media Creation and Innovation


University of Groningen mapmarker icon Groningen Research university
Institution Logo University of Groningen

Want to understand how new media technologies are used to create innovative formats and ways of storytelling, and how media innovation and start-up culture are rooted in creative processes?

In this MA students explore how media are produced and (re-)used in a digital era. You study how new media technologies enable innovative formats and distinctive practices of media use, re-use and consumption. Key to this MA track is the insight that all innovation starts from creativity. Yet new start-ups in cultural and media production also need to balance commercial interest and creative drive. Students are invited to put academic knowledge into creative practice - building upon a profound understanding of how media industries have developed over time, how media genres evolve and how changing media (re-)use plays into economic, policy, organizational, labour and legal issues, including piracy, web streaming, and remixing of media content.




Master of Arts


1.5 year

ECTS credits



Numerus Fixus

Tuition fee 2024/2025

€ 2,530

€ 18,700

€ 15,900


Application requirements

Students with a BA degree in Media Studies from the University of Groningen are directly admitted to the programme. Students with any other BA degree need to have at least 30 ECTS credit points from course units from the Minor in Media Studies provided by the University of Groningen, or course units equivalent to these in content followed at a different university.

Additional English language requirement (also for students wishing to pursue a premaster programme): a Dutch VWO diploma or Dutch VWO English certificate (grade 6 or higher), minimum TOEFL requirement iBT 100 (with a minimum of 25 for all components), or IELTS 7 (with a minimum of 6.5 for all components). Cambridge C1 Advanced or C2 Proficiency with a minimum score of 185. If you have a Dutch VWO degree, you do not need to submit a language test.

Check when you can start and what you have to pay!

Tuition fees  
€ 2,530
€ 18,700
€ 15,900
Start date App. deadline EU/EEA App. deadline Non-EU/EEA
1 Sep '24 15 Aug '24 1 May '24
1 Sep '25 15 Aug '25 1 May '25
1 Sep '26 15 Aug '26 1 May '26


University of Groningen

Main address
Oude Boteringestraat 44
9712 GL Groningen
050 363 9011

Ready to apply?

Visit course website chevron icon
University of Groningen institution image
University of Groningen institution image