MSc Marketing - Marketing Analytics and Data Science
Master
Study marketing analytics and data science in Groningen and be trained thoroughly on methods to process and analyze big datasets to track marketing performance and generate customer insights.In the Marketing Analytics and Data Science (MADS) track, part of the MSc Marketing, you will become an expert on marketing analytics and get a thorough understanding of the impact of digitalization on marketing. You will learn how to use advanced statistical techniques in a responsible way to analyze data, both structured and unstructured. You learn how consumers, firms, and society can benefit from data science, but we also discuss the ethical considerations of working with large amounts of data.There is room for personal choices too, for example, you can choose electives on topics like digital marketing intelligence, supply chain analytics, and econometric models. Also, we want you to gain hands-on experience, which is why you will be working on an assignment using the latest Google Analytics 4. The programme offers you the potential to explore business ethics, the sustainability of supply chains, and the role of marketing in Corporate Social Responsibility (CSR).In the Master’s programme in Groningen, you will attend research-driven and fact-based courses about the most recent developments in the area of marketing analytics. To combine the best business practices with academic insights
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Visit course websiteLanguage
English
Title
Master of Science
Duration
1 year
ECTS credits
ECTS
The European Credit Transfer and Accumulation System (ECTS) is a student-centred system based on the student workload required to achieve the objectives of a programme of study. Its aim is to facilitate the recognition of study periods undertaken by mobile students through the transfer of credits. The ECTS is based on the principle that 60 credits are equivalent to the workload of full-time student during one academic year.
Accreditation
Numerus Fixus
No Numerus Fixus
Without numerus fixus.
Tuition fee 2024/2025
EU/EEA
The EU/EEA rate is the regular fee for students from within the EU/EEA.
€ 2,530
Non-EU/EEA
The non-EU/EEA rate is the rate for students from outside the EU/EEA.
€ 20,800
Institutional
The institutional rate is for all students who have already obtained a bachelor’s or master’s degree and who want to start a second programme leading to a degree at the same level or at a lower level.
€ 19,900
Admission
Application requirements
To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business. To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your previous studies. For more information, pl
Check when you can start and what you have to pay!
Tuition fees | |
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€ 2,530 | |
€ 20,800 | |
€ 19,900 |
Tuition fees | |
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€ 2,601 | |
Information not available | |
Information not available |
Start date | App. deadline EU/EEA | App. deadline Non-EU/EEA |
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1 Feb '25 | 15 Oct '24 | 15 Oct '24 |
1 Sep '25 | 1 May '25 | 1 May '25 |
1 Feb '26 | 15 Oct '25 | 15 Oct '25 |
1 Sep '26 | 1 May '26 | 1 May '26 |
Contact
Main addressOude Boteringestraat 44
9712 GL Groningen
050 363 9011