MSc Marketing - Marketing Analytics and Data Science
Master
How to generate customer insights based on advanced data engineering and analytics?
In the MSc Marketing - Marketing Analytics and Data Science (MADS) track, you will be educated and trained thoroughly on methods that allow you to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MADS track are used as a basis for making research-based strategic and tactical marketing decisions.
In the master's programme, you will attend research-driven and fact-based courses about the most recent developments in the area of marketing. To combine the best business practices with academic insights, we use lectures, hands-on tutorials (and assignments) and invite practitioners to give guest lectures.
Important: The MSc Marketing is a selective programme. Read more about the application deadlines and entry requirements.
Ready to apply?
Visit course websiteLanguage
English
Title
Master of Science
Duration
1 year
ECTS credits
ECTS
The European Credit Transfer and Accumulation System (ECTS) is a student-centred system based on the student workload required to achieve the objectives of a programme of study. Its aim is to facilitate the recognition of study periods undertaken by mobile students through the transfer of credits. The ECTS is based on the principle that 60 credits are equivalent to the workload of full-time student during one academic year.
Accreditation
Numerus Fixus
No Numerus Fixus
Without numerus fixus.
Tuition fee 2023/2024
EU/EEA
The EU/EEA rate is the regular fee for students from within the EU/EEA.
€ 2,314
Non-EU/EEA
The non-EU/EEA rate is the rate for students from outside the EU/EEA.
€ 17,800
Admission
Application requirements
To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management. To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your
A GMAT/GRE test is required from all candidates who obtained their bachelor's degree from a university in a non-EU/EEA country. For specific scores and exemptions, please see https://www.rug.nl/feb/gmat-gre.
IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 24); Cambridge C1 Advanced or C2 Proficiency (overall score 176, Speaking 169, Writing 176).
Check when you can start and what you have to pay!
| Tuition fees | |
|---|---|
| € 2,314 | |
| € 17,800 | |
InstitutionalThe institutional rate is for all students who have already obtained a bachelor’s or master’s degree and who want to start a second programme leading to a degree at the same level or at a lower level. |
Information not available |
| Tuition fees | |
|---|---|
| € 2,530 | |
| Information not available | |
| Information not available |
| Start date | App. deadline EU/EEA | App. deadline Non-EU/EEA |
|---|---|---|
| 1 Feb '24 | 1 Oct '23 | 1 Oct '23 |
| 1 Feb '24 | 1 Oct '23 | 1 Oct '23 |
| 1 Sep '24 | 1 Mar '24 | 1 Mar '24 |
| 1 Sep '24 | 1 Mar '24 | 1 Mar '24 |
| 1 Feb '25 | 1 Oct '24 | 1 Oct '24 |
| 1 Feb '25 | 1 Oct '24 | 1 Oct '24 |
| 1 Sep '25 | 1 Mar '25 | 1 Mar '25 |
| 1 Sep '25 | 1 Mar '25 | 1 Mar '25 |
Contact
Main addressOude Boteringestraat 44
9712 GL Groningen
050 363 9011
Ready to apply?
Visit course website