MSc Marketing - Marketing Analytics and Data Science

In the Marketing Analytics and Data Science (MADS) master's, you will become an expert in marketing analytics and gain a thorough understanding of how digitalization impacts marketing. In the one-year programme, you will:

Study Marketing Analytics and Data Science in Groningen to master big data techniques, assess marketing performance, and generate valuable customer insights.

• learn to responsibly use advanced statistical techniques to analyze big data;
• explore how consumers, firms, and society can benefit from data science while also considering ethical implications;
• gain hands-on experience with assignments using the latest tools like Google Analytics 4.

Do you want to specialize even more? You can choose a focus area in Digitalization and Artificial Intelligence, opt for a Master internship or do a double degree with BI Norwegian Business School (Oslo, Norway) or Münster University (Münster, Germany).