Program Image MSc Marketing - Marketing Management

MSc Marketing - Marketing Management


University of Groningen mapmarker icon Groningen Research university
Institution Logo University of Groningen

Study marketing management in Groningen and learn how to build strong brands that contribute to consumer well-being, and use digital analytics to continuously improve marketing strategies.How can effective marketing strategies be aligned with sustainability goals to create a positive impact on both consumer well-being and brand reputation? How can marketers ethically use psychological triggers in their campaigns? And how can managers make better decisions using all available data?Studying MSc Marketing - Marketing Management track is not just about promoting products; it is about understanding strategic marketing decision-making, consumer well-being, and creating meaningful connections that resonate in a fast-paced, interconnected world. During the one-year programme in Groningen, you will discover the power of branding, understand why consumers make the choices they do and gain expertise to use data for customer insights. Marketing is not a static discipline, it is a dynamic field and our professors and industry experts will share their knowledge on the latest technological advancements, consumer behaviors, and market trends to prepare you for your career. For example, you learn about using ethical and environmentally conscious campaigns that resonate with today’s mindful consumers.Putting into practice what you learn is at the core of our programme. You will have plenty of o




Master of Science


1 year

ECTS credits



Numerus Fixus

Tuition fee 2024/2025

€ 2,530

€ 20,800

€ 19,900


Application requirements

To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business. To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your previous studies. For more information, pl

Check when you can start and what you have to pay!

Tuition fees  
€ 2,530
€ 20,800
€ 19,900
Start date App. deadline EU/EEA App. deadline Non-EU/EEA
1 Sep '24 1 Mar '24 1 Mar '24
1 Feb '25 1 Oct '24 1 Oct '24
1 Sep '25 1 Mar '25 1 Mar '25
1 Feb '26 1 Oct '25 1 Oct '25
1 Sep '26 1 Mar '26 1 Mar '26


University of Groningen

Main address
Oude Boteringestraat 44
9712 GL Groningen
050 363 9011

Ready to apply?

Visit course website chevron icon
University of Groningen institution image
University of Groningen institution image