
MSc Marketing - Marketing Management
Master

Study marketing management in Groningen and learn how to build strong brands that contribute to consumer well-being, and use digital analytics to continuously improve marketing strategies.How can effective marketing strategies be aligned with sustainability goals to create a positive impact on both consumer well-being and brand reputation? How can marketers ethically use psychological triggers in their campaigns? And how can managers make better decisions using all available data?Studying MSc Marketing - Marketing Management track is not just about promoting products; it is about understanding strategic marketing decision-making, consumer well-being, and creating meaningful connections that resonate in a fast-paced, interconnected world. During the one-year programme in Groningen, you will discover the power of branding, understand why consumers make the choices they do and gain expertise to use data for customer insights. Marketing is not a static discipline, it is a dynamic field and our professors and industry experts will share their knowledge on the latest technological advancements, consumer behaviors, and market trends to prepare you for your career. For example, you learn about using ethical and environmentally conscious campaigns that resonate with today’s mindful consumers.Putting into practice what you learn is at the core of our programme. You will have plenty of o
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Visit course websiteLanguage
English
Title
Master of Science
Duration
1 year
ECTS credits
ECTS
The European Credit Transfer and Accumulation System (ECTS) is a student-centred system based on the student workload required to achieve the objectives of a programme of study. Its aim is to facilitate the recognition of study periods undertaken by mobile students through the transfer of credits. The ECTS is based on the principle that 60 credits are equivalent to the workload of full-time student during one academic year.
Accreditation
Numerus Fixus
No Numerus Fixus
Without numerus fixus.
Tuition fee 2023/2024
EU/EEA
The EU/EEA rate is the regular fee for students from within the EU/EEA.
€ 2,314
Non-EU/EEA
The non-EU/EEA rate is the rate for students from outside the EU/EEA.
€ 17,800
Admission
Application requirements
To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management. To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your
A GMAT/GRE test is required from all candidates who obtained their bachelor's degree from a university in a non-EU/EEA country. For specific scores and exemptions, please see https://www.rug.nl/feb/gmat-gre.
IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 24); Cambridge C1 Advanced or C2 Proficiency (overall score 176, Speaking 169, Writing 176).
Check when you can start and what you have to pay!
Tuition fees | |
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€ 2,314 | |
€ 17,800 | |
InstitutionalThe institutional rate is for all students who have already obtained a bachelor’s or master’s degree and who want to start a second programme leading to a degree at the same level or at a lower level. |
Information not available |
Tuition fees | |
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€ 2,530 | |
€ 20,800 | |
Information not available |
Start date | App. deadline EU/EEA | App. deadline Non-EU/EEA |
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1 Feb '24 | 1 Oct '23 | 1 Oct '23 |
1 Feb '24 | 1 Oct '23 | 1 Oct '23 |
1 Sep '24 | 1 Mar '24 | 1 Mar '24 |
1 Sep '24 | 1 Mar '24 | 1 Mar '24 |
1 Feb '25 | 1 Oct '24 | 1 Oct '24 |
1 Feb '25 | 1 Oct '24 | 1 Oct '24 |
1 Sep '25 | 1 Mar '25 | 1 Mar '25 |
1 Sep '25 | 1 Mar '25 | 1 Mar '25 |
Contact
Main addressOude Boteringestraat 44
9712 GL Groningen
050 363 9011
Ready to apply?
Visit course website
