MSc Marketing - Marketing Management

Study marketing management in Groningen and learn how to build strong brands that contribute to consumer well-being, and use digital analytics to continuously improve marketing strategies.How can effective marketing strategies be aligned with sustainability goals to create a positive impact on both consumer well-being and brand reputation? How can marketers ethically use psychological triggers in their campaigns? And how can managers make better decisions using all available data?Studying MSc Marketing - Marketing Management track is not just about promoting products; it is about understanding strategic marketing decision-making, consumer well-being, and creating meaningful connections that resonate in a fast-paced, interconnected world. During the one-year programme in Groningen, you will discover the power of branding, understand why consumers make the choices they do and gain expertise to use data for customer insights. Marketing is not a static discipline, it is a dynamic field and our professors and industry experts will share their knowledge on the latest technological advancements, consumer behaviors, and market trends to prepare you for your career. For example, you learn about using ethical and environmentally conscious campaigns that resonate with today’s mindful consumers.Putting into practice what you learn is at the core of our programme. You will have plenty of o