MSc Marketing - Marketing Management

Study marketing management in Groningen and learn how to do marketing that contributes to consumer well-being, and use digital analytics responsibly to continuously improve marketing strategies.
How can effective marketing strategies be aligned with sustainability goals to create a positive impact on consumer well-being, brand reputation, and society as a whole? How can marketers ethically use psychological triggers in their campaigns? And how can managers make better decisions using relevant data in a responsible way?Studying MSc Marketing - Marketing Management track is about understanding strategic marketing decision-making, consumer well-being, and creating meaningful connections that resonate in a fast-paced, interconnected world facing major challenges. During the one-year programme in Groningen, you will discover the power of branding, understand why and how consumers make decisions and gain expertise to use data for customer insights. Marketing is not a static discipline, it is a dynamic and interdisciplinary field and our professors and industry experts will share their knowledge on the latest technological advancements, consumer behaviors, and market trends to prepare you for your career. For example, you learn about using ethical and environmentally conscious campaigns that resonate with today’s mindful consumers and contribute to solving the societal challeng