Program Image MSc Marketing - Marketing Management

MSc Marketing - Marketing Management

Master

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How to generate and use customer insights and create sustainable customer relationships?

It is important for marketing professionals to learn how to build strong brands and understand the customers’ needs and the underlying psychological processes in decision-making.

In MSc Marketing - Marketing Management track, you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. We use state-of-the-art scientific knowledge in our teaching and invite guest lecturers from companies to all our courses.

Within the Marketing Management track, you will gain insights into specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing.

Important: The MSc Marketing will become a selective programme from the September 2023 intake onwards. Read more about the application deadlines and entry requirements.

Language

English

Title

Master of Science

Duration

1 year

ECTS credits

Accreditation

NVAO

Numerus Fixus

Tuition fee 2023/2024

€ 2,314


Admission

Application requirements

To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management. To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your

IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 24); Cambridge C1 Advanced or C2 Proficiency (overall score 176, Speaking 169, Writing 176). * ETS is offering the TOEFL tests as an online option to take from home worldwide. Please check their website for more information.

Check when you can start and what you have to pay!

Tuition fees  
€ 2,314
Information not available
Information not available
Start date App. deadline EU/EEA App. deadline Non-EU/EEA
1 Sep '23 1 Mar '23 1 Mar '23
1 Feb '24 15 Oct '23 15 Oct '23
1 Sep '24 1 Mar '24 1 Mar '24

Contact

University of Groningen

Main address
Oude Boteringestraat 44
9712 GL Groningen
050 363 9011

Ready to apply?

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