New Media Design

Immerse yourself in interactive technology, design processes, creativity and how people use new media. This will make you an expert in the field of user experience and interaction design, who knows how to develop and test designs and take them to the next level using scientific insights.  This is a track of MSc Communication and Information Sciences.

Delve into:

• the cognitive and psychological processes involved in the use of digital media, such as attention, memory, learning, motivation, and emotion. In doing so, you will research how different effects can be achieved through design choices.
• user experience design, exploring how you can provide users with a meaningful experience, for example in terms of usability, engagement, sensation, as well as comfort and empowerment.
• how our creative brain works and how creative thinking can be stimulated and supported.
• emerging technologies and interactive storytelling, with emphasis on the possibilities this offers for optimizing the user experience and inducing specific psychological effects.