Program Image Psychology: Social Influence

Psychology: Social Influence

Master

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Why are emotional appeals effective in some advertising campaigns while they're not in others? How do we encourage people not to cycle in pedestrian areas? How to study the effectiveness of measures to prevent tax evasion? Many organisations and companies benefit from effectively influencing the behaviour of citizens or consumers. There are public health agencies trying to encourage people to exercise regularly, whereas advertising agencies try to increase sales of a particular product and municipalities try to discourage littering in parks. But how can we develop a strategy that is effective in achieving these goals?

Language

English

Title

Master of Science

Duration

1 year

ECTS credits

Accreditation

NVAO

Numerus Fixus

Tuition fee 2024/2025

€ 2,530


Admission

Application requirements

Information not available

Check when you can start and what you have to pay!

Tuition fees  
€ 2,530
Information not available
Information not available
Start date App. deadline EU/EEA App. deadline Non-EU/EEA
1 Sep '25 1 Mar '25 1 Mar '25

Contact

University of Amsterdam

Main address
Gebouw E, Roetersstraat 11
1018 WB Amsterdam
020-525 1401

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