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Social Media and Society


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Why do some posts go viral on social media and others do not? How can social media analysis be used in business and policy decisions? How do platforms like Facebook change how we live and do business?

This MA programme offers a critical exploration of social media within contemporary networked societies and trains students to work with (big) data in a responsible way. Social media have changed the fabric of everyday life and society. This has had important implications for how we inform ourselves, with whom we connect and in which ways, how we organize our daily lives, and how we perform as citizens. Knowledge of the ways these quickly emerging communication infrastructures are fundamentally transforming society is indispensable. At a time when intensive data-gathering and analysis is key for companies and governments, this MA programme’s theoretical approach to social media and their data-driven impact on society helps students in understanding and reflecting on critical issues in order to respond to current societal transformations. From a practical perspective, students are trained to investigate social media data in the context of social, political and economic change.




Master of Arts


1.5 year

ECTS credits



Numerus Fixus

Tuition fee 2024/2025

€ 2,530

€ 18,700

€ 15,900


Application requirements

Students with a BA degree in Media Studies from the University of Groningen are directly admitted to the programme. Students with any other BA degree need to have at least 30 ECTS credit points from course units from the Minor in Media Studies provided by the University of Groningen, or course units equivalent to these in content followed at a different university.

Additional English language requirement (also for students wishing to pursue a premaster programme): a Dutch VWO diploma or Dutch VWO English certificate (grade 6 or higher), minimum TOEFL requirement iBT 100 (with a minimum of 25 for all components), or IELTS 7 (with a minimum of 6.5 for all components). Cambridge C1 Advanced or C2 Proficiency with a minimum score of 185. If you have a Dutch VWO degree, you do not need to submit a language test.

Check when you can start and what you have to pay!

Tuition fees  
€ 2,530
€ 18,700
€ 15,900
Start date App. deadline EU/EEA App. deadline Non-EU/EEA
1 Sep '24 15 Aug '24 1 May '24
1 Sep '25 15 Aug '25 1 May '25
1 Sep '26 15 Aug '26 1 May '26


University of Groningen

Main address
Oude Boteringestraat 44
9712 GL Groningen
050 363 9011

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