Strategic Product Design
Mastering design's impact on business and markets.
Great products and services don't just happen. Behind them lies a development process that starts with careful consideration of market needs, the competitive environment, company resources, the brand image, and the style and function of the new product or service to be created.
The focus of the Strategic Product Design (SPD) Master’s programme is on the business context of product and service design. This can be the context of large international corporations, strong design consultancies, or start-up entrepreneurship.
The programme’s emphasis is on translating a company’s strategy and market opportunities into a strong product or service portfolio. SPD provides the insights and the tools to exploit business resources and market opportunities. In other words, it aims at maximising the impact of design on business and markets!
Students learn to apply techniques like market and brand analysis, future scenarios, and technology road mapping as drivers for strategic product design. They also learn to create robust design strategies for business with a strong social and economic rationale. Ultimately, students acquire the skills to help companies conceptualise, develop and introduce socially sound, and commercially successful products and services.
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Master of Science
The European Credit Transfer and Accumulation System (ECTS) is a student-centred system based on the student workload required to achieve the objectives of a programme of study. Its aim is to facilitate the recognition of study periods undertaken by mobile students through the transfer of credits. The ECTS is based on the principle that 60 credits are equivalent to the workload of full-time student during one academic year.
No Numerus Fixus
Without numerus fixus.
Tuition fee 2023/2024
The EU/EEA rate is the regular fee for students from within the EU/EEA.
Application requirementsInformation not available
- IELTS overall band
- TOEFL internet based
Check when you can start and what you have to pay!
The non-EU/EEA rate is the rate for students from outside the EU/EEA.
|Information not available|
The institutional rate is for all students who have already obtained a bachelor’s or master’s degree and who want to start a second programme leading to a degree at the same level or at a lower level.
|Information not available|
|Start date||App. deadline EU/EEA||App. deadline Non-EU/EEA|
|1 Sep '23||15 Jan '23||1 Apr '23|
|1 Feb '24||1 Oct '23||1 Oct '23|
|1 Sep '24||15 Jan '24||1 Apr '24|
|1 Feb '25||1 Oct '24||1 Oct '24|
|1 Sep '25||15 Jan '25||1 Apr '25|
You can check if you're eligible for scholarships that apply to this course.
StuNed Scholarship Programme
StuNed Scholarships for master studies, short courses and customised training programmes are available for Indonesian professionals with at least 2 years' work experience in a development-related organisation.
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015 - 2788012